Sadly, if you want to send them using your business’ FedEx account, that’s not how it works. At the very least, you want to pay for all of those parcels at once, right? Compiling addresses and labeling all of those boxes is enough of a headache. Well, as explained by Regina Carlos, my field marketing co-worker who has sent plenty of shipments, FedEx is not the way to go for direct mail. The lack of competitors leads to those postal frustrations, be it long lines, extensive paperwork, or interactions with employees who fall just a tiny bit short on customer service skills. When you want to send an item to your customers, the only other options for mail are FedEx and UPS, who tend to be more costly. I know I’m not alone in having faced situations like this. Box requirements, and business cards are most definitely not one of them. Box, I was told I needed to go home and get my business cards to show them, even though the USPS website clearly states P.O. However, I have also had unpleasant experiences at the Post Office. Please note, I am by no way generalizing here! I’ve interacted with some wonderful Post Office workers, especially in my hometown. When you think of the post office, “great customer service” may not be the first thing that comes to mind. Otherwise, let’s start at the beginning and dig into the postal details of direct mail marketing. If you’re looking for specific details, click on any of the sections above. Expert advice: Post Office tips for direct mail marketing.And, often, this means a trip to your local Post Office. Unless you’re going to personally drop off every envelope (which is far from efficient, to say the least!), you’re going to have to mail your items. Once you decide to execute direct mail marketing, there’s one important step to consider: How are you going to get all of those parcels from your hands into the hands of your customers? Direct mail has a response rate of 4.4 percent, compared to an email response rate of 0.12 percent.Īnd, when you send paper, this direct marketing strategy gives you the ability to surprise and delight your customers, getting you more customers and building relationships that last.54 percent of consumers say they want to receive mail if from brands they are interested in.In 2015 more than 2.5 billion coupons sent via direct mail marketing were redeemed.
It stands out from email – people actually open it! Mail has proven engagement metrics. Direct mail marketing provides the benefits we as marketers all dream of.
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